As we kick off the new year, small business owners in Miami, Florida, have the opportunity to reflect on their past performance and set new goals for the future. One area that should be considered is digital marketing. In today's digital age, having a strong online presence is crucial for any business looking to succeed. However, simply having a website or social media accounts is not enough. Setting specific, measurable, and attainable goals is essential to make the most of your digital marketing efforts.