With the advent of technological advancement, a new form of marketing has emerged—digital marketing.  And for most businesses who would want to ride the wave of e-commerce, this type of marketing would be the perfect way to keep them afloat.

Digital marketing is a type of advertising that uses digital channels such as social media platforms, search engines, websites, mobile applications, and email. Through their online channels, businesses can endorse and market their products, services, and goods to potential customers.

Unlike traditional marketing, digital marketing provides more opportunities for businesses to generate a higher return on investment and conversion rate. Aside from that, this type of modern marketing helps businesses establish their brand reputations across multiple media channels. Since billions of people have access to the internet, utilizing digital marketing can help businesses connect with those users.

Google Ads as a Digital Marketing Tool

Google ads is one of the most widely-used tools among businesses for their digital marketing. It is a platform developed by Google that enables businesses to advertise their services and product listings to users of the web. It helps businesses place their ads in various search engines for more prospective customers to see.

Pay-per-click

Now, how does this work? Google ads offer a pay-per-click advertising solution, where businesses pay a certain amount every time a user clicks on their ads' placement on the web. Pay-per-click posts advertisements or banner ads on various websites that have relevant content. This is one way to drive traffic on a business’ website and to help it rank up on Google’s indexing list.

Even social networking sites such as Twitter, Facebook, and Instagram have incorporated pay-per-click in their own modes of advertising. The quality of the advertisement and the maximum bid the business is willing to pay are the common factors that influence the price of the payment.

There are different types of pay-per-click ads (search advertisement, display advertisement, social media advertisement, affiliate marketing, and price comparison website advertising). Depending on which one you want to use to maximize your digital marketing, all of them can help in generating traffic to your business’ site.

Search advertising

The most common type of pay-per-click advertising is search advertising (also called paid search). Search advertising places ads in search engine results pages whenever a web user searches for a service or product listing offered by an advertiser. With Google ads tools such as Google AdWords, businesses can place online ads on various web pages that exhibit search engine query results. 

As a type of pay-per-click advertising, search advertising works precisely the same – businesses only pay when a user clicks on their advertisements. Such advertisements may come in different formats. They may contain videos, sounds or may just be pure texts.

Search advertising offers an excellent opportunity for businesses to promote their brand and engage a relevant audience that may be potential customers actively looking for a product or service.

Some of the things that influence search advertising are location settings and keywords search. Using Google Keyword Planner would help identify the relevant keyword hits leading to your website.

If you wish to use Google ads and its pay-per-click and search advertising features as most businesses do, you may visit its site.

However, if you wish to learn how to utilize Google ads, you may visit Google SkillShop. They offer e-learning courses on how to equip yourself with Google tools.

Digital Marketing with Global Presence Marketing

Did you know that aside from Google ads, another digital marketing firm is available to help your business with its online presence? Global Presence Marketing is another expert in managing business growth through various digital channels. We have a multi-channel approach to digital marketing that will definitely help turn those search advertisements into conversions in your products and services.

Founded in 2006 with the simple idea of helping non-profit organizations grow, Global Presence Marketing began offering services to small and medium-sized businesses, gradually converting into a full-fledged business and marketing development agency.

With our team of over 30 creatives, producers, and software experts, Global Presence Marketing provides services to various industries. More than that, we are also Google Adwords Certified, so we are an expert in utilizing Google tools for marketing such as Google Ads. We also provide our clients access to the Google ads administration for them to keep track of their money and conversion rates. To understand how Global Presence Marketing makes use of Google ads as a tool in their digital marketing services, hop on to our FAQs. You can also make use of the site to order your Google Ads management from us.

Here are the industries we cater to:

1. Chamber of Commerce
2. Church
3. Education
4. E-commerce
5. Healthcare
6. Podcast
7. Retail
8. Real-estate
9. Restaurant
10. Services

 For marketing services in these industries, Global Presence Marketing provides the following:

1. Web Design
2. Reputation Marketing
3. Content Writing
4. SEO Marketing
5. Google Ads
6. Google Business
7. Video Marketing
8. E-commerce Store
9. CRM Services
10. Social Media Marketing
11. Mail Marketing
12. Accessibility Marketing
13. Phone Apps
14. Email Marketing
15. 247 Graphic Designs

Aside from marketing services in these industries, Global Presence Marketing also offers business services, software services, ADA services, and Google services.  

Since the pandemic has driven a boost in e-commerce and other online services, over 70% of small businesses in the US have increased their usage of digital tools. Now more than ever, the demand for digital marketing services is growing. With the help of Global Presence Marketing and Google ads tools, businesses can now boost their products and services.

You can check out our prices, or you may request a quote if you're eyeing to avail of one of our services. If you wish to contact us about other services, you can submit a ticket on our site.

Global Presence Marketing is serving the business and marketing needs of international clients and partners. We are conveniently located at 10031 Pines Blvd #220, Pembroke Pines, FL 33024. For help, call (305) 501-4280 or send us a message through our Support Portal.