If you are a small business or a large corporation in Berkeley, California, it does not matter; every marketing expert has a desire to connect with their target audience. If you listen to what your intended audience is searching for, you can use social media advertising to lead them in the right direction, generally to your website or blog.

After the visitor is on your blog or website, you can engage them and turn them into followers, leads, or even customers! But first, ask yourself the question: What is the best social media outlet(s) to meet my target audience?

Are they using, or a combination of, Twitter, Facebook, LinkedIn, Instagram, Pinterest, YouTube? Here are some generalizations to remember, but the audience really relies on the use of social media. Twitter is useful for short messages and for broad reach and impressions to get notifications out. Facebook allows for longer posts, targeting an audience of 20-65 years of age. Pinterest is most useful for imagery, so that's the way to go if you're in the art business. For B2B industry professionals, LinkedIn is heavily used, so whether you offer B2B goods or services, that's the place to be.

After you have determined the channels to use, here are five additional tips to keep in mind for your digital marketing posts:

#1: Know how much time on social problems you can spend.

Marketing on social media can be a time-consuming effort. To tie all your accounts together and schedule updates throughout your downtime, use a social media tool so that you don't have to post continuously during your workday. Often don't forget to consider variations in time. Many of your viewers in Berkeley, California may be in bed, missing out on your marketing message if you post anything at 9 pm EST. Determine the best time your audience wants to participate in finding the best time slot for each day, based on how they communicate with your previous posts

#2: In Your content, be special

What separates you from your competitors? Show off your individuality by posting links to articles and blog posts highlighting successes, news, and other benefits. A pillar of an effective social media marketing campaign is leveraging these products. Come up with your own Twitter and Facebook hashtags to use. Share photographs and competitions for host captions. Ask questions that only individuals with expertise in your field can answer. To provide your followers with exclusive content to connect with and share, think beyond the box with your content.

#3: Be accurate with your ties

Don't always place pressure on sales across social media. You are using it as a way to get to know people in your profession. Establish and maintain mutual benefit ties with your prospective clients as well as opinion leaders. It is these influencers that can have a meaningful impact on your social media marketing success. A single retweet or like a leading influencer will put your content in front of hundreds, maybe even thousands of eyes!

#4: Be involved with your posts

Have you ever gone to an event only to find out that you're not meeting anybody, and the few individuals you encounter aren't looking to introduce you to anyone else? When you can post to almost no one initially, this is how social media marketing can feel at first. That feeling no one likes, but it's where we all start. That's why you've got to follow and involve individuals. Enable your fans to discover online what they're looking for. Answer their questions and participate online with them. Take a few minutes each day to comment and give your honest opinion and experience on crucial influencer accounts. You will begin to catch people's interest and quickly develop your network if you do this honestly and intelligently.

#5: Be true with Your followers, 

Individuals want to interact with other people, not with bots. They do not want to be spammed endlessly. Make it feel nice for people to communicate with you. Thank them for following your material, posting, and sharing it. When you can, do your best to return the favor, and you'll start to see how the momentum of social media can continue to grow.

You can eventually hire anyone to take over your social media strategy as you expand your business in Berkeley, California but before then, begin by thinking about how you can use these ideas to make you start to master your plan for social media. You will get into a groove and develop your unique voice and style in social media marketing.

Global Presence Marketing is serving the business and marketing needs of our Berkeley, California clients, and partners. We are conveniently accessible online - SCHEDULE HERE. For help, call (888) 719-4771 or send us a message through our Contact Page.

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