Brand loyalty is not fading away. In fact, it grew by 20% from 2019 to 2020 in 85 leading categories. This shows that loyalty in the B2B world is changing, not disappearing. With 62,474 consumers surveyed, it's clear that loyalty is evolving, not declining.

Did you know that about a third of what companies spend on Software as a Service (SaaS) is wasted? This shows a big problem in the SaaS world. Many companies struggle with cost creep because they don't have good tools to manage their SaaS subscriptions. Free trials often lead to hidden costs as companies end up with licenses they don't use much.

By 2022, the U.S. will spend around $8.2 billion on affiliate marketing. This number is nearly double what it was five years ago. It shows how big affiliate marketing is becoming. But, it raises a question: how does Google see all these affiliate links on websites?

AI tools in digital marketing have become indispensable for businesses looking to streamline their operations, optimize their campaigns, and deliver personalized experiences to their customers. With the rise of voice search optimization and the growing importance of content personalization, AI tools have proven to be invaluable assets in helping businesses meet these emerging challenges. AI algorithms can analyze vast amounts of data, understand patterns, and make accurate predictions - capabilities that are crucial for businesses aiming to stand out in today's crowded digital landscape.

In 2024, spending on influencer marketing could hit $7 billion, almost tripling since 2019. This growth shows the big potential of using influencers to market products. But, if you jump in without a good plan, it could all go wrong. So, it's vital to do your homework and plan carefully to keep your strategy authentic and engaging.

Starting a business is tough. Did you know over 90% of startups fail in their first year? It's a huge challenge to make a new business work. You need to create something new, use a new team, and learn a lot while you're low on resources and energy. But, if you succeed, it can change your life. So, how can you make sure your new business thrives?

Did you know 94% of online first impressions are tied to design? This shows how much web design can shape user actions. When you understand how people react to what they see, you can create websites that inspire action. This article dives into the psychology of web design. We'll help you use visual hierarchy, color psychology, and more to engage your audience. By using storytelling, scarcity, and social proof, you can design sites that connect with users and improve conversions.

Did you know top-performing brands on social media enjoy a 5.5% engagement rate on average? This is impressive given the huge amount of content out there. Nowadays, just sharing promotions isn't enough for good social media engagement strategies. Brands must smarten up and focus on their audience to meet their social media engagement and marketing targets.

How Does Voice Search Impact on SEO?

By 2025, more than 50% of online searches may use voice assistants. This change is big for search engine optimization (SEO). People using Siri, Alexa, and Google Assistant affects how businesses need to work on their online content.

Did you know more than 80% of shoppers prefer brands that offer personal touch? Artificial intelligence (AI) has changed how companies reach out. Now, businesses can give customers what they need in a way that's just for them.

Cybersecurity is a paramount concern for companies across all industries. An effective method to enhance security measures while simultaneously boosting employee morale is through well-structured reward programs for employees who identify security vulnerabilities. Companies like HackerOne, Intel, and Microsoft have set compelling examples with their robust bug bounty programs.

As summer nears, many businesses in the United States face the challenge of standing out during one of the most competitive and lucrative times of the year. Consumer spending typically surges in these warmer months, but capturing that increased foot traffic and wallet share isn't guaranteed without a strategic approach. The key to gaining a competitive edge? Start  summer promotions early. Yes, as early as May.