Clearwater, Florida Business and Marketing Growth Tips
The death claims in the press release were vastly inflated. An efficient way to relay information to the press, and eventually the public, maybe a press release. But it takes something extraordinary to make it visible.
To ensure your job will stand out from the crowd in Clearwater, Florida, here are five press release tips.
#1: Make sure you have a newsworthy story
Before starting, ask yourself the following questions:
- Would anyone care about this announcement outside of my organization?
- Is this story important to my target audience and interesting?
If you answered these questions with a truthful 'yes,' then read these tips in the press release. If not, place on the shelf your press release until you have to report something genuinely worthwhile. No one wants to lose reputation to the media because they have submitted so many press releases containing nothing newsworthy.
#2: Begin with an outline
Every day, journalists get hundreds of emails and press releases. While you could find a 1000-word summary of the new login page of something interesting, it's doubtful that any journalist would. A press release's optimal length is approximately 400 words, just three or four short paragraphs, and a few quotes. So, begin with an outline of the story in 3-4 parts and then compose one or two sentences for each. And recall your friendly bullet points - they make it easier to skim your account and make key points stand out.
For instance: Your press release about a new client (website, product, customer)
What your client is doing that will change the world (not just for you) - Here's where you want to clarify the advantages of the latest product or service of your client and provide some examples of how it enhances others' lives, generates revenue or some other positive benefits it brings.
Either inside the organization or someone who has benefited from their service or product, providing a reputable source quote is one of the best things about your potential client. This will reinforce what they do and give readers more confidence in their offerings.
The second best thing about your new client is that your customer must be a pioneer in their field for more than one reason. Include any other achievements that may be newsworthy, like honors won or critical staff.
Where they can see pictures of your new customer's product offering or service, social media is a great place to view your customer's offering, especially if there is a visual component. On Instagram, Facebook, and Twitter, a great product can be highlighted with a correctly formatted image. There is always a way, even though it is a service to create a visual effect.
#3: To improve your main argument, use quotations
Remember, a reporter can end up using the quote word for word, so make sure it includes the primary message of your release. It should also read like a real individual and ideally sound like something you are quoting says. Don't use words or technical language with a buzz. When you name anyone in your business, make sure that if you get any pickup, it knows their content and can respond to any media inquiries.
#4: Identify who is most likely to pick up the story
The media environment is shifting rapidly, making it impossible to keep up with who works (or writes) where. While you can build your own media contact list, it's almost impossible to manage the inventory and keep up with all the media moves. That's why it is worth its weight in gold to have a trustworthy media communication database regularly checked and updated. A few organizations have journalists, analysts, and contact databases that you can search for. But make sure that the database contains the regional, global, or industry publications you care about before selecting one and find out how to ensure that their information is up-to-date.
#5: Moving outside the wire
Please do not mark a day after your release is sent out over the wire. Reach out and give a quick message about your release to a few of the reporters or influencers you have mentioned above. Paste your release under a brief executive summary into the original email. This makes it easier for journalists to understand what the story is about quickly. Add photos or video links to provide more context, but don't send attachments. Such large files can block inboxes that don't win friends or get caught in spam filters.
Does your business in Clearwater, Florida need assistance in locating journalists and amplifying messages? Contact us to determine how we can help you discover and directly communicate with journalists and prominent writers to boost coverage.
Global Presence Marketing is serving the business and marketing needs of our Clearwater, Florida clients, and partners. We are conveniently accessible online - SCHEDULE HERE. For help, call (888) 719-4771 or send us a message through our Contact Page.
Schedule an Appointment or Request a Quote
Now's the time to iron out your lead generation plan for LinkedIn if you're in B2B in Clearwater, Florida.
And why now, in any case?
For instance, recent social media statistics mention that 45 percent of B2B marketers have already earned clients through LinkedIn.
The same statistics also emphasize that nearly 300 percent more B2B leads are produced by marketers than Facebook.
LinkedIn is a staple of every B2B marketing funnel, from drawing new customers to raising your brand awareness.
That said, the lead gene in LinkedIn does not occur by chance.
The rapid development of the platform means that competition for your clients' attention is fiercer than ever.
Consequently, to stand out from the crowd, it pays to consider LinkedIn's best practices and what you should do.
Four tested techniques for lead generation from LinkedIn to consider
To attract LinkedIn leads, there is no "silver bullet." Instead, we suggest a mix of tactics to get in front of your target audience and build yourself on the web.
#1: Optimize your professional profile
On LinkedIn, 'looking for the part' is a top priority.
After all, the forum consists primarily of professionals seeking to flex their power and highlight their achievements.
The more you fill out your profile on LinkedIn, the better. Optimizing your profile means making it search-friendly for the website and capable of catching the attention of your leaders.
Let's begin with what's above the fold, which ideally should include a mixture of the following:
A head shot that is simple and welcoming
A title that describes the role and area of expertise of your business
A high-resolution background image that illustrates your company, branding, or a lead magnet
Moving on, your "About" overview of 2000 characters offers a place to highlight your experience, job outcomes, and achievements. Bear in mind that here that comes later) you don't need to rattle off your résumé.
An elevator pitch overview of who you are as a professional is recommended, combined with appropriate keywords that make your profile via search discoverable. From your profile alone, leads will then find you organically.
LinkedIn has introduced a "Featured" segment that is genuinely useful for producing leads.
You can highlight major projects and publications in this space, not limited to your blog, landing pages, or lead magnets to which you might want to point your leads.
First, the portion of your "Experience" where you can enhance your job experience and highlight the businesses you have worked with. Traditionally, these blurbs are all about "suit and tie."
Finally, suggestions and expertise are valuable pieces of social evidence for your profile that support your valid leads and prospects. Don't be shy about asking them for customers, friends, and co-workers: try to return the favor, and they will be more pleased to help you out.
For lead generation, taking the time to fill out each portion of your profile is worth it. Again something you can do on the platform to make yourself stand out is a bonus.
#2: Identify the right decision-makers with whom to connect
Let's say you want to be optimistic about finding leads on LinkedIn and cultivating them.
Although LinkedIn's native search feature can honestly be a little awkward, decision-makers, and related contacts are reasonably easy to spot.
Start by typing the name of a particular position and an organization, or search the terms separately if you're casually looking for applicants for outreach.
But assuming you're trying to find someone in the position of a particular organization, but you're not 100% of the people you're looking for.
Go to any given company page on the "People" tab. A list of potential contacts with front-and-center job titles and related connections will then be given to you.
Double-check specific titles before outreach before blindly submitting link requests. Also, consider first communicating with people whose mutual ties are real colleagues or peers versus a friend-of-a-friend. Although connections through friends are meaningful connections through peers or colleagues are a better place to start, as they know how best you work.
Bear in mind that instead of communicating directly (yes, there is a difference), you would probably want to "follow" an outreach candidate's profile.
If anyone follows, a notification similar to a connection request will be sent to them unless the contact has to approve it. This is seen as less out of and is a discrete way of bringing yourself into a lead or possibility without bugging them.
#3: Don't overdo your outreach on LinkedIn
We get that you want your LinkedIn lead generation to step up. You want more clients and contacts.
This, sadly, led to an unfortunate practice of spamming the website by advertisers.
As a result, many executives and C-level administrators are swarmed with cold left and right messages. For the time being, some professionals are downright ignoring their LinkedIn Mail.
That doesn't mean that on LinkedIn, you can't perform outreach. Not by a shot of long.
The takeaway, however, is that when it comes to your outreach, you can't just "spray and pray." Instead of addressing people coldly, concentrate on developing connections, exchanging content, and participating in posting conversations.
#4: Maximizing the exposure of your profile by posts and interactions
It's essential to understand how the LinkedIn algorithm operates to ensure that as many people see your profile as possible.
The short one is this: being an active user on the platform is the best way to evolve in the algorithm.
That means publishing material, posting comments, and regularly responding to posts.
"The advantage of LinkedIn is that to be considered successful," you don't have to write text walls or spend hours on the site. Even something as easy as saying "congrats" or giving a post a thumbs-up is enough to increase your profile's visibility to people who are not yet following you.
However, what else can you do to improve your visibility? It's a smart idea to post updates and content during peak hours. Most professionals, weekdays during the mornings and early afternoon (think: typical work hours) are a safe bet.
Tagging is another way of increasing both the visibility and searchability of your LinkedIn content. For example, a message to someone listed would tag a colleague or company in an update. Such actions will also make your post available to followers of those individuals or businesses if anyone mentioned responses or comments on your post.
Tacking on a few hashtags (typically between two and five) is also a wise move for any given message. Doing so will assist with your marketing trend for a specific hashtag, resulting in more updates for your followers in turn.
LinkedIn is indeed witnessing a B2B boom.
And the site is particular in that you can explicitly target leads and publish content that pushes individuals straight to your promotions.
But that doesn't mean that by merely being on the website, you are guaranteed leads.
Scoring LinkedIn leads requires a plan. The above tips will poise your profile and business pages to boost their visibility and support to make your product more visible to your target audience in Clearwater, Florida.
Global Presence Marketing is serving the business and marketing needs of our Clearwater, Florida clients, and partners. We are conveniently accessible online - SCHEDULE HERE. For help, call (888) 719-4771 or send us a message through our Contact Page.
Schedule an Appointment or Request a Quote